People listen to people.

That's the motto Rashiqua Feroze — founder of The Personal Branding Strategist — built this company on. And she didn't say it from a stage in Dubai. She said it from a small town in Uttar Pradesh, India, where her story began.

Rashiqua grew up in Sherkot, in a 350-year-old family home. At eight she was sent to boarding school in Mussoorie — introverted but determined to try every sport, activity and opportunity she could find. That habit of doing things she wasn't yet ready for has followed her ever since.

After graduating from Gargi College, Delhi University, she earned a government scholarship to pursue a Masters in Management in China — living among 30+ nationalities, learning Mandarin, and discovering how to communicate across cultures. It became the backbone of her personal brand.

The pandemic brought her home. She joined a content agency as a writer and was promoted to Content Manager within six months. In 2021, while writing LinkedIn posts for clients, she had a simple thought: why am I not writing for myself?Within a month — not three, not six — freelance gigs and job offers landed in her inbox. She hadn't applied to a single one.

In 2022 she quit her job, launched paid LinkedIn growth workshops, and built a community of people who trusted her. In 2023, an inbound Dubai job arrived through her profile. She flew over, kept building her brand on the side, and in 2024 launched The Personal Branding Strategist with a single referral client.

In 2025 she exhibited at GITEX, was invited onto panels and stages, and brought her family to Dubai. In 2026, a podcast invitation. Since 2022 she has helped 200+ professionals through workshops and run complete LinkedIn growth for 30+ clients across the UAE, KSA, Egypt, US, India, Bangladesh, Pakistan, Thailand and Albania.

The brand she built on LinkedIn continues to open every door — and now she teaches the same system to founders, executives and professionals ready to do the same.